Personalized squash development - custom built around your game, your goals, and your stage of progress. Technical, tactical, physical, and mental - every layer of your growth is thoughtfully designed by Ahad Raza.
You take lessons, watch videos, train hard, and compete often - yet you still aren't sure what's truly holding you back.
AR Proformance exists to bring the pieces together: helping you understand your game, prioritize what matters most, and develop with greater purpose across technique, tactics, mindset, and physical performance.
10 minutes of reflection. A clearer picture of your game, your goals, and your next steps. Ahad personally reviews every response.
Every player's journey is different. Choose the path that best reflects where you are today.
Your child has the talent. The work ethic is there. The lessons are abundant. And still, the breakthroughs feel slower than they should, the matches don't reflect the training, and the path forward isn't always clear. Junior squash development is about more than just additional lessons. It's about bringing the squash, the mindset, the body, and the long-term picture together – so what your child practices in training shows up when it counts.
You care about your squash and take it seriously even if you can't train like you'd want to. But somewhere between work, family, and limited court time, your progress has stalled. You're putting in a few sessions a week, but the rating/level has plateaued, and you can't catch those players just ahead of you. Let's create a more efficient and effective training plan for you that is genuinely manageable, and that drives improvement despite all of life's priorities.
You're keen to keep improving, your skills are better than ever, your anticipation is strong, but the body isn't quite what it used to be at 25, or even 45. Masters squash doesn't have to mean decline. It can mean playing smarter than you ever have, recovering better than you were taught to, and finding a version of your game that thrives at this stage. The game has another chapter for you. I can help you unlock the next level.
Your development is unique. Ahad weaves together coaching across all three pillars - mindset, squash IQ, and physical performance - so each layer of progress supports the next. Not a sequence. A spiral.
The mental side of squash brings together your entire game, and determines how effectively you can express your skills in high pressure situations. We are all taught technique for hours on end, but the inner game is often left to us to figure out.
The result: we walk on court with skills we've practiced for years and watch them disappear the moment the score gets tight. Not because we didn't train hard enough, but because we were never taught to train the part of us that actually decides whether we can access what we've practiced.
I've crumbled more than I'd care to remember in tough matches, and I've watched it happen to players significantly better than me too.
Mindset, identity, confidence, and emotional clarity are developed alongside your technical and physical game, so what you've built in training shows up when it counts.
One of the most common ways players plateau: working harder on technique that isn't tactically useful. You can have a beautiful straight drive and still lose to someone who makes better decisions. Technique without tactical purpose is ineffective.
The result: you keep refining the surface of your game while the deeper bottleneck stays untouched – the decisions you're making, the patterns you're missing, the situations you keep losing. You feel like you're improving in training and disappearing in matches.
Movement, mechanics, shot selection, and tactical understanding evolve together – not in isolation. PSA-level insight, translated into practical development for your stage of the game.
Generic fitness work doesn't always make you a better squash player – sometimes it just makes you a more tired one. Running long distances doesn't teach you to recover between rallies. Lifting weights doesn't make you faster to the front wall.
The result: you arrive on court strong but flat, fit but not fast, conditioned for a sport you don't actually play. The fatigue still hits in the 4th game. The legs that felt great in the gym give out exactly when the match starts asking the most of them – unfortunately I'm speaking from experience here.
Speed, strength, endurance, and movement quality are developed in parallel with your on-court game, so your body supports the style of squash you're trying to play, not just survives it.
In 2016, Ahad Raza stepped away from a promising corporate career and a life that looked successful from the outside to pursue a dream he could no longer ignore: competing professionally on the PSA World Tour.
That decision shaped more than his playing career. It deepened his understanding of performance, identity, courage, and what it means to pursue growth with intention.
Today, he brings that philosophy into the development of squash players at every level - from technical precision and tactical clarity to physical preparation, mental resilience, and life beyond the court.
Whether you want the energy and access of a high-touch coaching community or the depth of fully individualized mentorship, AR Proformance offers two powerful ways to grow.
A high-touch online coaching experience combining personalized video feedback, live monthly Zoom training, ongoing WhatsApp support, and access to Squash PhD. You receive world-class guidance across technique, tactics, physicality, mindset, and long-term development.
The most personalized path to performance growth. Ahad builds a fully tailored development plan around your game, goals, and stage of progress - integrating technical, tactical, physical, and mental development with direct coaching, feedback, and accountability.
Get Ahad's free Serious Players Foundation Guide and take the first step toward more intentional squash development - before our first session together.