Personalized squash development - custom built around your game, your goals, and your stage of progress. Technical, tactical, physical, and mental - every layer of your growth is thoughtfully designed by Ahad Raza.
You take lessons, watch videos, train hard, and compete often - yet you still aren't sure what's truly holding you back.
AR Proformance exists to bring the pieces together: helping you understand your game, prioritize what matters most, and develop with greater purpose across technique, tactics, mindset, and physical performance.
10 minutes of reflection. A clearer picture of your game, your goals, and your next steps. Ahad personally reviews every response.
Every player's journey is different. Choose the path that best reflects where you are today.
Your child has the talent. The work ethic is there. The lessons are abundant. And still, the breakthroughs feel slower than they should, the matches don't reflect the training, and the path forward isn't always clear. Junior squash development is rarely about more lessons. It's about bringing the squash, the mindset, the body, and the long-term picture together - so what your child practices in training shows up when it counts.
You care about your squash. You're not casual about it - even if you can't train like you'd want to. But somewhere between work, family, and limited court time, the gap between the player you are and the player you want to be stopped closing. The hours are real. The effort is real. And still, the ranking, the rivals, and the matches that used to feel close are starting to feel further away. There's a smarter way to train inside the life you actually have.
The instincts are sharper than they've ever been. You read the court better than you did at 25. And the body - beautifully, frustratingly - doesn't quite get there in time anymore. Masters squash doesn't have to mean managed decline. It can mean playing smarter than you ever did, recovering better than your generation was taught to, and finding a version of your game that thrives at this stage - not the one that served you well two decades ago. The game has another chapter for you. Most coaching doesn't know how to help you find it.
Your development is unique. Ahad weaves together coaching across all three pillars - mindset, squash IQ, and physical performance - so each layer of progress supports the next. Not a sequence. A spiral.
The mental side of squash isn't a separate skill to bolt on later. The way you handle pressure, doubt, and momentum shifts on court is shaped by how you think off it - and most players are never coached through it. You learn to drill technique. You learn to train physically. But the inner game is left to figure out on your own.
The result: you walk on court with skills you've practiced for years and watch them disappear the moment the score gets tight. Not because you didn't train hard enough. Because no one trained the part of you that actually decides whether you can access what you've practiced.
I've watched this happen to players with twice my talent. I've felt it in matches myself - the difference between training well and competing well is the work often missed.
Mindset, identity, confidence, and emotional clarity are developed alongside your technical and physical game, so what you've built in training shows up when it counts.
One of the most common ways players plateau: working harder on technique that isn't tactically useful. You can have a beautiful straight drive and still lose to someone who makes better decisions. Technique without tactical purpose is ineffective.
The result: you keep refining the surface of your game while the deeper bottleneck stays untouched - the decisions you're making, the patterns you're missing, the situations you keep losing. You feel like you're improving in training and disappearing in matches.
Movement, mechanics, shot selection, and tactical understanding evolve together - not in isolation. PSA-level insight, translated into practical development for your stage of the game.
Generic fitness work doesn't always make you a better squash player - sometimes it just makes you a more tired one. Running long distances doesn't teach you to recover between rallies. Lifting weights doesn't make you faster to the front wall.
The result: you arrive on court strong but flat, fit but not fast, conditioned for a sport you don't actually play. The fatigue still hits in the 4th game. The legs that felt great in the gym give out exactly when the match starts asking the most of them - unfortunately I'm speaking from experience here.
Speed, strength, endurance, and movement quality are developed in parallel with your on-court game, so your body supports the style of squash you're trying to play, not just survives it.
In 2016, Ahad Raza stepped away from a promising corporate career and a life that looked successful from the outside to pursue a dream he could no longer ignore: competing professionally on the PSA World Tour.
That decision shaped more than his playing career. It deepened his understanding of performance, identity, courage, and what it means to pursue growth with intention.
Today, he brings that philosophy into the development of squash players at every level - from technical precision and tactical clarity to physical preparation, mental resilience, and life beyond the court.
Whether you want the energy and access of a high-touch coaching community or the depth of fully individualized mentorship, AR Proformance offers two powerful ways to grow.
A high-touch online coaching experience combining personalized video feedback, live monthly Zoom training, ongoing WhatsApp support, and access to Squash PhD. You receive world-class guidance across technique, tactics, physicality, mindset, and long-term development.
The most personalized path to performance growth. Ahad builds a fully tailored development plan around your game, goals, and stage of progress - integrating technical, tactical, physical, and mental development with direct coaching, feedback, and accountability.
Get Ahad's free Serious Players Foundation Guide and take the first step toward more intentional squash development - before our first session together.