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Inspire · Empower · Transform

Architect
of your
Journey.

Personalized squash development - custom built around your game, your goals, and your stage of progress. Technical, tactical, physical, and mental - every layer of your growth is thoughtfully designed by Ahad Raza.

YOUR
PLAN
PSA
Former PSA
Touring Athlete
15+
Years Developing
Squash Players
3
Pillars: Mindset,
Squash IQ & Fitness
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Working Hard Is Not
the Same as
Developing Well.

You take lessons, watch videos, train hard, and compete often - yet you still aren't sure what's truly holding you back.

AR Proformance exists to bring the pieces together: helping you understand your game, prioritize what matters most, and develop with greater purpose across technique, tactics, mindset, and physical performance.

"I spent years on the wrong side of this distinction myself - training harder, not better - before I figured it out. I'd be honored to help you do the same." - Ahad
Architect of Your Journey
Custom Built Programs
Blueprint to Elite
PSA Standards
Optimizing Performance
Designed For You
Championship Mindset
Achieve Personal Excellence
Ivy League Ready
Whole Player Development
From Fundamentals to Mastery
Architect of Your Journey
Custom Built Programs
Blueprint to Elite
PSA Standards
Optimizing Performance
Designed For You
Championship Mindset
Achieve Personal Excellence
Ivy League Ready
Whole Player Development
From Fundamentals to Mastery
Not Sure Where To Begin?

Start with the assessment.

10 minutes of reflection. A clearer picture of your game, your goals, and your next steps. Ahad personally reviews every response.

Start With The Assessment

Which Player
Are You?

Every player's journey is different. Choose the path that best reflects where you are today.

Junior · Developing to Elite
01
The Junior
Athlete

Your child has the talent. The work ethic is there. The lessons are abundant. And still, the breakthroughs feel slower than they should, the matches don't reflect the training, and the path forward isn't always clear. Junior squash development is rarely about more lessons. It's about bringing the squash, the mindset, the body, and the long-term picture together - so what your child practices in training shows up when it counts.

  • Build the complete player - develop with clarity, confidence, and purpose
  • Navigate training, school, and competition without burning out
  • Break through the ranking and rating ceiling that more lessons alone won't move
Explore Junior Path →
Adult · Recreational & Competitive
02
The Adult
Competitor

You care about your squash. You're not casual about it - even if you can't train like you'd want to. But somewhere between work, family, and limited court time, the gap between the player you are and the player you want to be stopped closing. The hours are real. The effort is real. And still, the ranking, the rivals, and the matches that used to feel close are starting to feel further away. There's a smarter way to train inside the life you actually have.

  • Train meaningfully around a demanding life
  • Break through habits and plateaus you've carried for longer than you care to remember
  • Build a game that holds up when matches get tight
Explore Adult Path →
Masters · 40 & Beyond
03
The Masters
Athlete

The instincts are sharper than they've ever been. You read the court better than you did at 25. And the body - beautifully, frustratingly - doesn't quite get there in time anymore. Masters squash doesn't have to mean managed decline. It can mean playing smarter than you ever did, recovering better than your generation was taught to, and finding a version of your game that thrives at this stage - not the one that served you well two decades ago. The game has another chapter for you. Most coaching doesn't know how to help you find it.

  • Support longevity, recovery, and sustained performance
  • Play with greater efficiency and tactical clarity
  • Make limited training time count more than ever before
Explore Masters Path →

Three Pillars.
One Design.

Your development is unique. Ahad weaves together coaching across all three pillars - mindset, squash IQ, and physical performance - so each layer of progress supports the next. Not a sequence. A spiral.

01
Life &
Mindset

The mental side of squash isn't a separate skill to bolt on later. The way you handle pressure, doubt, and momentum shifts on court is shaped by how you think off it - and most players are never coached through it. You learn to drill technique. You learn to train physically. But the inner game is left to figure out on your own.

The result: you walk on court with skills you've practiced for years and watch them disappear the moment the score gets tight. Not because you didn't train hard enough. Because no one trained the part of you that actually decides whether you can access what you've practiced.

I've watched this happen to players with twice my talent. I've felt it in matches myself - the difference between training well and competing well is the work often missed.

Mindset, identity, confidence, and emotional clarity are developed alongside your technical and physical game, so what you've built in training shows up when it counts.

02
Squash
IQ

One of the most common ways players plateau: working harder on technique that isn't tactically useful. You can have a beautiful straight drive and still lose to someone who makes better decisions. Technique without tactical purpose is ineffective.

The result: you keep refining the surface of your game while the deeper bottleneck stays untouched - the decisions you're making, the patterns you're missing, the situations you keep losing. You feel like you're improving in training and disappearing in matches.

Movement, mechanics, shot selection, and tactical understanding evolve together - not in isolation. PSA-level insight, translated into practical development for your stage of the game.

03
Fitness &
Conditioning

Generic fitness work doesn't always make you a better squash player - sometimes it just makes you a more tired one. Running long distances doesn't teach you to recover between rallies. Lifting weights doesn't make you faster to the front wall.

The result: you arrive on court strong but flat, fit but not fast, conditioned for a sport you don't actually play. The fatigue still hits in the 4th game. The legs that felt great in the gym give out exactly when the match starts asking the most of them - unfortunately I'm speaking from experience here.

Speed, strength, endurance, and movement quality are developed in parallel with your on-court game, so your body supports the style of squash you're trying to play, not just survives it.

Ahad Raza - AR Proformance Coach

"I design the
blueprint. You build
the legacy."

In 2016, Ahad Raza stepped away from a promising corporate career and a life that looked successful from the outside to pursue a dream he could no longer ignore: competing professionally on the PSA World Tour.

That decision shaped more than his playing career. It deepened his understanding of performance, identity, courage, and what it means to pursue growth with intention.

Today, he brings that philosophy into the development of squash players at every level - from technical precision and tactical clarity to physical preparation, mental resilience, and life beyond the court.

PSA
Pro Circuit
Experience
3
Integrated
Pillars
360°
Player
Development
Read the Story

Choose Your Coaching
Environment.

All Programs

Whether you want the energy and access of a high-touch coaching community or the depth of fully individualized mentorship, AR Proformance offers two powerful ways to grow.

What Athletes
& Parents Say.

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Start With
A Free
Blueprint.

Get Ahad's free Serious Players Foundation Guide and take the first step toward more intentional squash development - before our first session together.

  • The three pillars that shape lasting improvement
  • How stronger players structure their development
  • The mindset framework that creates greater clarity under pressure
  • Your first steps toward a more intentional plan for progress
Download The Free Guide
(and hear from Ahad now and then by email)

Build Your
Blueprint.
Start Now.

Explore the path that fits your stage, or reach out to begin a more personal conversation about your development.