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The Coach

Ahad
Raza.
Holistic Development.

Former PSA professional, holistic squash performance coach, and mentor. Ahad brings together professional playing experience, corporate strategy, mental performance, and physical development - paired with a deeply personal belief in helping people see possibilities they cannot yet see for themselves.

PSA
Professional CircuitFormer PSA touring athlete and Team Canada rep
3
Integrated PillarsMindset, Squash IQ, Fitness & Conditioning
360°
Player DevelopmentTechnical, tactical, physical, mental and personal growth
Ahad Raza - AR Proformance Coach
Ahad Raza · AR Proformance
The Story
"Inspiring the possibilities
we can't currently see."

In October 2016, I left a promising corporate career, a comfortable life, and a path that looked successful from the outside to pursue a dream I could no longer ignore: competing professionally on the PSA World Tour.

That decision came from a deeper realization. I had been chasing external markers of fulfillment, while my intuition and faith had been quietly guiding me toward a more authentic path.

Today, I aspire to be the mentor I once needed: someone who helps others see possibilities they cannot yet see for themselves, create meaningful change, and pursue their potential with clarity, courage, and purpose.

I coach squash players of all ages and skill levels - from passionate beginners and developing juniors to competitive adults, Masters players, and elite athletes - while also mentoring individuals who want to grow, perform, and live more fully across every area of life.

Philosophy

Coaching
Principles.

01

The Person Shapes the Player

Meaningful development goes beyond mechanics. Identity, confidence, discipline, emotional control, and self-awareness all shape how you train, compete, and grow.

02

Principles Before Prescriptions

Players improve faster when they understand the game, not just the drill. Ahad builds clear frameworks for technique, movement, tactics, decision-making, and training priorities.

03

World-Class Standards. Individual Application.

Professional-level insight only matters when it fits the individual. Training is tailored to your age, level, goals, body, personality, and stage of development.

04

High Support. High Standards.

Care and challenge are not opposites. Ahad creates an environment where you feel seen and supported while being held accountable to the habits, focus, and effort that meaningful growth requires.

Professional Background

Performance.
Redefined.

Ahad's coaching is shaped by more than squash alone. Before pursuing professional sport, he built a successful corporate career in banking and strategy, developing strengths in communication, analysis, leadership, and problem-solving.

He later stepped away from that path to compete professionally on the PSA World Tour - an experience that deepened his understanding of performance, resilience, identity, and growth.

Today, he brings those worlds together through AR Proformance: professional sport, strategic thinking, holistic coaching, and human development.

He also remains deeply connected to the global squash community. Ahad co-hosts Between the Lines with former World No. 1 and World Champion Laura Massaro, and regularly creates intimate masterclass experiences with legends of the game - including Ali Farag, Nick Matthew, Raneem El Welily, David Palmer, Laura Massaro, and others.

Former PSA Professional Competed internationally and represented Team Canada.
Holistic Squash Development Technical, tactical, physical, and mental performance coaching.
Athlete Mentorship Supporting identity, confidence, discipline, and growth beyond the court.
Long-Term Player Development Building the habits, maturity, and performance foundation for meaningful goals.
Global Squash Network Co-host of Between the Lines with Laura Massaro and creator of masterclass experiences with world-class players.
Community & Content

Connected to the
Global Game.

Podcast & Community
Between the Lines

Co-hosted with former World No. 1 and World Champion Laura Massaro. Between the Lines goes beyond the technical - exploring performance, mental game, life in professional squash, and what it takes to compete and grow at every level. A coaching community built around those conversations.

Listen on Spotify →
Live Masterclasses
World-Class Masterclasses

Intimate masterclass experiences with some of the greatest players the game has ever seen - including Ali Farag, Nick Matthew, Raneem El Welily, David Palmer, Laura Massaro, and others. Practical insight from the elite level, delivered directly to developing and competitive players.

View Programs →
Who This Is For

For Players Who Want
More From Their Game.

For the Athlete

Junior Squash Players

Young players at every stage - from early development to national-level ambition - who want stronger foundations, better habits, greater confidence, and a clearer understanding of how to improve. For highly competitive juniors, this can also include long-term planning around rankings, tournaments, college squash, and high-performance pathways.

For the Family

Invested Families

Parents who want more than occasional technical tips. They are looking for a thoughtful, complete development system that supports the athlete's squash, mindset, physical growth, self-awareness, and long-term confidence.

For the Competitor

Adult & Masters Players

Adult and Masters players who love the game and want to improve with greater clarity and purpose - whether they are newer to squash, stuck at a plateau, competing in club leagues, playing tournaments, or pursuing Masters-level excellence.

For the Elite

Elite & Aspiring Competitors

High-performance and aspiring elite players who want a professional development environment - integrated technical, tactical, physical, and mental programming, structured around competition calendars, ranking targets, and long-term performance goals.

Ready to Develop with
Greater Clarity and Purpose?

View Training Programs Contact Ahad