For ambitious juniors and families who are serious about improving - whether your child is building competitive foundations, pushing through ranking plateaus, or already training inside a strong academy environment and looking for a more complete developmental guide. Ahad helps bring the full picture together.
Sound familiar?
Junior squash development is rarely just about hitting the ball better. Your child is growing technically, tactically, physically, mentally, emotionally, and academically - often all at the same time, without a cohesive, integrated approach.
I've sat across from parents in every one of these situations. The moment I'm always trying to reach is when we dissect the system around the player, identify the bottlenecks, and create an actionable plan towards success.
Your child is putting in the hours, taking lessons, attending clinics, playing matches - yet they haven't made meaningful improvement in rating and ranking. Often the issue isn't effort - it's that the pieces of development aren't connected.
Their game looks one way in practice, another way at 8-8 in the fifth. Pressure exposes whichever piece of their development was weakest - usually tactical clarity and mental performance.
Your child has been taught what to hit, but not how to read a match and adapt in real time. When the opponent disrupts the plan, they have no second option - they either hit harder or play more cautiously, hoping it'll work.
Their confidence comes and goes. One bad call rattles the whole game. They have difficulty recovering momentum after losing a few points in a row. None of this gets fixed by hitting more balls.
Your child wants to compete at the next level but doesn't yet have the engine, strength, or recovery to sustain it. Or - equally common - they're physically over-training for their stage and getting injured.
Ahad identifies the technical limitation that's actually costing your child matches. From there, tactical patterns are built around their existing strengths, body type, and game style, so decisions get clearer under pressure.
Junior matches are won and lost in the mental space between points. Ahad works with players (and where appropriate, parents) on self-talk, composure after errors, momentum management, competitive identity, and more - the skills that turn a good player into a competitor.
Strength, speed, conditioning, and recovery all need to match your child's age and stage. Ahad guides families on what should be developed now, what should wait, and where physical training is helping or hurting the player's squash.
Ahad helps competitive players analyze their opponents holistically - identifying strengths and weaknesses to build simple, effective game plans. Pace of play, rhythm, patterns, angles, timing, and more. Clarity precedes mastery.
Your child's path from recreational to elite isn't a straight line. Ahad helps families think through training intensity, tournament selection, school, recovery, and the long-term decisions that protect a player's growth without burning them out.
Many of the juniors Ahad works with are already inside strong academy environments with primary coaches they value. AR Proformance isn't designed to replace those relationships - it's designed to complement them.
Families often bring Ahad in for a specific dimension their primary coaching environment doesn't fully cover - most commonly mental performance, tactical and match analysis, or long-term pathway planning. Others use Ahad as an integrated second perspective across the full picture; others lean on him as their primary coach. All approaches work. What matters is that your child has the right team around them.
The goal is simple: create a stronger high-performance team around your child, so every part of their development is working together.
Honest reflection on your child's current game, training, and goals. Ahad personally reviews every submission.
Within 24 hours of your submission, Ahad will reach out (via email) to discuss what he's seen and recommend the coaching path that makes the most sense.
Whether that's 1-on-1 mentorship, joining the group coaching program, or a hybrid that includes the player's primary coach, the work is built around your child.
For serious junior players and their families, individualized mentorship is the most powerful way to work with Ahad. Your child's needs evolve quickly, your family is often deeply involved, and the specific challenges holding them back are unique.
The deepest level of individualized junior development. Ahad builds a tailored plan around your child's needs - including their game style, goals, training load, competitive calendar, mental performance, and longer-term pathway - with direct coaching, feedback, accountability, and mentorship.
With Laura Massaro & Ahad Raza
For families who want world-class insight, personalized feedback, and an ambitious training community at a more accessible investment level. Works well for juniors who are self-driven, comfortable in a group environment, and have stable primary coaching in place.
Get Ahad's free Serious Players Foundation Guide and take the first step toward more intentional squash development - before our first session together.
Begin
Whether you're seeking your first proper coaching relationship, a new perspective alongside your current academy, or a long-term plan for an ambitious junior - the first step is the same. Take the assessment, and Ahad will personally respond within 24 hours with feedback and a recommendation tailored to your child's needs.